VISUAL PERCEPTION: THE PRINCIPLE OF THE IDEAL FORM
The proposed structure must be intelligent : the objective is to act on the visual perception of Internet users. The “eye tracking” technique proves that the eye movement of the users takes place in a precise sense.
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Indeed, the latter have become used to scanning a page according to a pattern that resembles a Z. This quick reading allows them to have a global idea of the information contained on your page.
It is therefore essential to optimize the architecture of your content according to this movement. Therefore, the contents of your site must be aerated to allow a diagonal reading. Essential information should be highlighted on the top left, middle and bottom right.
THE POWER OF TYPOGRAPHY AND COLOR
The harmony of colors and their perception influence the behavior of Internet users. Blue, green, yellow and black remain the most used colors. However, be aware that each tone induces on the perception of your visitors and has a precise meaning.
For example, blue is often synonymous with confidence and calm, green represents nature, yellow is perceived as exceptional and limited in time, while black evokes seriousness and luxury. To do this, you need to carefully select the color of your graphic, to be true to your brand identity.
In the same way as color, the font directs the readers in their understanding of the text. Serif Font, for example, symbolizes authority, while Sans Serif gives an impression of modernity and clarity.
ESTABLISHING A RELATIONSHIP OF TRUST THANKS TO THE WEBDESIGN
There is no point in wanting to drown the Internet users by presenting them with an incalculable amount of information: just one message per page!
Also, inspire their confidence, especially if you ask them for personal data. The implementation of a system to protect customer data is required through an HTTPS address and the use of an SSL certificate. In addition, to make users more confident, offer them the ability to contact you easily. Clearly display your customer service phone number, email address and social network profiles.
THE CREATION OF A PROXIMITY LINK
By browsing your website, the customer must feel involved. The published content must be personalized and interactive: use the “you” to address directly to the readers. This practice will trigger reactions in your visitors and lead them gradually into your conversion funnel .
To create this link, also highlight the testimonials client and offer the visitors to know more about your services. Integrate dynamic elements such as call-to-action, interactive computer graphics, videos … The purpose of creating this link is to encourage users to continue their journey, thanks to rewards (additional information, coupons, Free offer …), until they are transformed into qualified leads and then into customers.v